Yorijori

Yorijori is a new startup business that aims to bring the traditional Korean dish of kimchi to a wider audience. Kimchi is a spicy and flavourful fermented vegetable dish that has been a staple of Korean cuisine for centuries. The inspiration for Yorijori comes from listening to the experiences of others of growing up in a Korean household where kimchi was a daily staple. However, when as moved to a new city, they found that it was difficult to find high-quality kimchi that tasted like the ones they had grown up with. This inspired the founder to start Yorijori, which would offer authentic, homemade kimchi that is both delicious and healthy. One unique aspect of Yorijori is their label design, which is inspired by traditional Korean folktales. The founder believes that these stories capture the essence of Korean culture and history, and wanted to incorporate them into the branding of the business. Each label features a different folktale, with illustrations that depict the characters and settings of the story . Yorijori's mission is to share the benefits of kimchi with a wider audience, and to educate people about the rich history and culture behind the dish. By incorporating traditional Korean elements into their branding, they can create a unique and memorable experience for customers